Why We Don’t Work With Insurance & Why That’s a Good Thing for You
Many people assume that their health insurance will cover the full journey from injury to recovery to an active lifestyle. Unfortunately, that’s rarely the case. Insurance companies typically only cover basic, low-level goals like walking, getting in and out of a chair, or completing daily activities. What they don’t cover are the higher-level goals that matter to you: returning to your sport, regaining full strength, moving without pain, or feeling like yourself again. And while it might feel logical to use your insurance just because you’re paying for it, the truth is it comes at a cost. A cost to your progress, your performance, and your future self. Even when a clinic calls itself “sports-focused,” if it’s in-network with insurance, it’s still bound by strict treatment limitations. Insurance companies dictate what’s covered, how long you're treated, and what goals are considered “medically necessary.” This means your plan of care is based on what gets reimbursed—not what gets results.
That’s why we’ve chosen a different path.
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THIS IS PHYSICAL THERAPY. THE WAY IT SHOULD BE.
01
B project is an independent, cash-based facility
We don’t answer to insurance companies, we answer to you. This gives us the freedom to design an individualized, progressive plan that prioritizes your goals not a protocol checklist.
02
The Truth About Insurance-Based Physical Therapy
Insurance companies decide your goals and control your plan of care. They limit how long you're treated, what techniques can be used, and how your success is defined.
03
In-Network = Protocols Over People
Even if a clinic says it’s “sports-focused,” in-network restrictions often force physical therapists to follow generic, low-level protocols, prioritize insurance checklists, limit hands-on time & cut treatment short
04
The b project Difference: Freedom to Focus on You
At b Project, we’re a cash-based, out-of-network facility meaning no insurance limitations, fully personalized plans, expert manual therapy & coaching. The freedom to pursue real goals like returning to sport, running pain-free, or moving better than ever.
05
You May Qualify for Reimbursify
Reimbursify is a platform b project uses to help clients submit a reimbursement claim to their insurance company for possible reimbursement or certain amount applied to their Out-Of-Network (OON) deductible.
Let’s Redefine What Physical Therapy Can Be!
We’re not just treating symptoms—we’re building a path back to the active, confident version of you. Your first session will speak for itself. Don’t settle for less. Choose care that puts you first.
Book your first B Project session today.
Your future self will thank you.